How Negative Employee Reviews Hurt Your Employer Brand

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employer reviews

When it comes to communication with candidates, a ready-made candidate journey will simply never exist. Although targeted messaging and monitoring metrics are key indicators of your performance,…

End On A Positive Note

Responding to reviews is perhaps the most important method in creating a strong brand presence on employer review sites. And, while both types of reviews can be easy to view and dismiss, leaving thoughtful replies is a guaranteed way to show candidates and employees that you care – regardless of whether the feedback is positive or negative. In fact, 80% of job-seekers who read reviews on Glassdoor say their perception of a company improves after seeing an employer respond to a review. Employer reviews are increasingly relevant throughout the employment journey, as both candidates and employees post their experiences online, or consider the opinions of others in their employment decisions. In our most recent research of the job market, 66% of employees have used sites like Glassdoor, LinkedIn, Google, Yelp and others to either rate or research employers. So, how can organizations take control of their employer brand and overall online reputation? Unfortunately, negative reviews from both candidates and employees can have a huge influence on your bottom line.

employer reviews

Now, as a staff writer/editor for The Muse and a content marketing writer for a healthcare IT company, she gets to do what she loves every day—write and edit content ranging from demand generation campaigns to career advice. Her career uss express testimonials and management content has been published on Forbes, Mashable, Business Insider, Inc., and Newsweek. Financial services talent solutions that will help you source the talent with the right skills to lead your business into the future.

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You can also find links to the organization’s social media pages and explore content from HP about working at the company. Ensure your careers site and social channels provide job seekers with as much information as possible about your company. If there are Q&As posted on your review page, consider working them into your own careers site so you can provide answers before candidates have the chance to ask.

  • The Muse also offers advice for job seekers as well as the opportunity to connect with coaches or to take courses.
  • Even if you don’t agree with where they’re coming from, it’ll do your company more harm than good to go on the defense and simply insist that the employee’s wrong.
  • Internal advocates are also a great way to bump up the content on your careers page and incorporate an employee voice.
  • In an interview with Hcareers, Grote noted that action words like “excels,” “exhibits,” “demonstrates,” “grasps,” “generates,” “manages,” “possesses,” “communicates,” “monitors,” “directs” and “achieves” are more meaningful.
  • To avoid that bias, hold off on reading reviews until you snag an interview.
  • Having examples proves to the employee that you are paying attention and adds credit to your expectations.

So, we compiled this list of the top 10 you should monitor to improve your employer brand for long-term success. Employees who voluntarily join employee resource groups in addition to their daily responsibilities are already likely to be highly engaged within your organization. Glassdoor is one of the most well-known company review sites — it has everything from salary reports to interview questions to pictures of the offices.

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